AUGUST 14, 2019

O‑A‑K Launches New Corporate Website

How will a content-rich site enhance the way we do business?

We are excited to bring you our new corporate website! When we first embarked on this redevelopment project, one year ago, we identified three goals: 1) Humanize our site by highlighting our amazing people; 2) Enhance the depth and accessibility of our content; and 3) Unify our Michigan and Florida content, to align with our operational structure as one single company. Here are a few ways we tackled these goals throughout the site:

1) Humanize our site by highlighting our amazing people

A good culture is something that’s difficult to define but easy to spot. And it starts with people. We wanted to give website visitors a feel for who we are, not just as employees, but also as humans, so we embarked on a different kind of video project. We developed several distinct O‑A‑K Story videos to showcase team members in every department. The stories are featured on our homepage and sprinkled throughout the site. Additionally, we’ve included a webpage specifically dedicated to our team and intentionally feature people-oriented content throughout the site. The result? A more accurate depiction of what you can expect when you hire our company - good people.

2) Enhance the depth and accessibility of our content

We are fortunate beyond measure to work with several community-driven organizations, each with their own interesting story behind their construction project(s). Literally every project has a story. So we came up with new ways to share our clients’ project stories in a variety of formats: project profiles are now linked to news stories, new projects are featured on the homepage and in several additional places throughout the site, and our photo galleries are enhanced for better social sharing (a picture really is worth a thousand words, or more!) Additionally, our operational pages such as subcontractors and careers are enhanced to give those specific audiences direct access to the people and content they need to connect with our projects.

3) Unify our Michigan and Florida content

Organizationally, we are one company. Our Michigan and Florida groups rely heavily on each other to offer the most comprehensive, professional construction management services on the market. To give our clients a more representative view of our experience and capabilities, we’ve combined our projects sections, our services and our community partnerships. As a company, this unity is imperative to our continued success.

A good culture is something that’s difficult to define but easy to spot. And it starts with people.

In Other News

Selects 00 03 57 14 Still009

Breakfast and Boot Giveaway at the Yard

Breakfast and Boot Giveaway at the Yard

Three times a year, O‑A‑K holds company breakfast meetings…
Selects 00 14 34 16 Still013

Kalamazoo Humane Society Breaks Ground

Kalamazoo Humane Society Breaks Ground

For the past five years, the Kalamazoo Humane Society has…
Jeff Weber

Portage Public Schools Construction

Portage Public Schools Construction

Having finished Portage Central’s new state-of-the-art…
256558 standard

O‑A‑K Turns Historic Building into…

O‑A‑K Turns Historic Building into Community Foundation

Nearly 100-year-old railroad depot transformed into…
Creativ World School Groundbreaking

O‑A‑K Breaks Ground on Creative World…

O‑A‑K Breaks Ground on Creative World School

Owen‑Ames‑Kimball (O‑A‑K) Florida, Inc. recently broke…
Aviation La Belle Terminal Front

O‑A‑K completes LaBelle Airport Terminal

O‑A‑K completes LaBelle Airport Terminal

Owen‑Ames‑Kimball Company (O‑A‑K), a construction…
08 2019 Intern Lunch and Learn V1 3 00 00 27 16 Still002

O‑A‑K Intern lunch & learn

O‑A‑K Intern lunch & learn

Four times a summer, O‑A‑K holds its Lunch and Learn…
Natali Abel

O‑A‑K's Abel Natali Promoted to Vice…

O‑A‑K's Abel Natali Promoted to Vice President

Owen‑Ames‑Kimball (O‑A‑K) Company announces the appointment…
Zwack Matt

O‑A‑K's Matthew Zwack Promoted to Vice…

O‑A‑K's Matthew Zwack Promoted to Vice President of Operations

Owen‑Ames‑Kimball (O‑A‑K) Company announces the appointment…
A001 C002 071152 001 mov 00 02 53 02 Still001

Construction Update: Frederik Meijer…

Construction Update: Frederik Meijer Gardens

Construction on the new Welcome Center began in 2018. O‑A‑K…